I don’t know if you are aware of this, but there’s ‘linking’ and there’s, well, linking.
Several websites are lousy at internal redirections and building relationships. They do accept your links, but they are not fair at linking out.
Some sites are outsourcing information and honestly are mentioning the source in their content. But instead of taking it a step further and honestly hyperlinking, they either use senseless internal redirections or place ‘no follow’ on all external links. Or they simply do not care and do nothing. Sad but true.
Who are they?
Even before naming the first of them, you’ll probably guess that they are all big and widely known. The worst amongst all bad ones are newspapers and media houses in general. To name just a few: Guardian, Mirror, Express, Timesonline, Independent, The Telegraph, and Argus.
Everyone who has done a simple link insert in WordPress or a simple social media network post knows how much easy it is to do internal redirects. It is a simple play of copy-paste and clicks or two. But it turns out that ones who are depending upon the clicks of support/follow/likes of their clients are most difficult to show some love to the sources of information that they use.
You might not expect it, but these play it far from fairly too: Wikipedia, BBC, MySpace, Youtube, Spock.
Although they are promoting information sites where they got the information, they don’t build up links so the visitors can click on the hyperlink and go to the mentioned site. All ‘support our troops, ‘please give your support to’, ‘for more information please follow’ remain blank, since there is no link to build a real connection and provide space for concrete action and support.
Redirect play – !?
Some of them, BBC and Myspace, for instance, are playing games. They put hyperlinks, but they do not lead you where they are supposed to. They lead you on to more similar content on their respective sites, and no matter how persistent you are at clicking – you will never reach a site with original information. No fun. Just games.