April Fool’s Day is one of the days loved by most companies. If you aren’t new to the internet space, you might remember how Google pranked millions of its users in April 2013. The prank resulted in tremendous success for the brand. Till now, the joke has been viewed more than 10 million times. What does that show?
If you take advantage of this day to execute marketing campaigns, you can anticipate great success! That is our focus in this article. We have outlined five campaign ideas to use during April fool’s day to raise brand recognition, drive sales, and help you stay longer in your consumer’s minds.
Five Campaign Ideas For April Fool’s Day
- Try To Market A Fake Product
Pretend that your brand is launching a crazy product. It’s not just a mere pretense. You have to invest in your prank. For instance, you can design a well-produced video or product page. Think of a hot trend in the market and discuss with your team if it’s something you can apply in your prank.
- Provide A Discount That’s Too Good To Be True
Discounts that are too good to be true will instantly grab consumers’ and potential buyers’ attention. If you are an online shop, you can put out a $50 product for $20. Beyond the pricing, get creative with your prank too. For example, you can say the discounted shirt is only for buyers named Tom.
- Try A Fake Announcement
You can take a cue from Taco Bell, a fast-food chain. On April 1, 1996, they announced that they’ve purchased one of Philadelphia’s most historic treasures – Liberty Bell. What was the result? Thousands of Americans called Philadelphia’s National Park Service and Taco Bell’s headquarters to confirm the announcement. In the end, it was just a hoax because, at noon, Taco Bell confessed to the prank. Yet, the prank was successful. The brand had increased recognition.
- Surprise Customers
Many people enjoy astonishment, and you can ride with this tide. Come up with tactical ways to amaze your consumers. Do you own an online store? Give a discount at check-out automatically. For restaurants, they can serve appetizers or meals for free.
- Tell The Truth
You would not have expected to find this here. But here it is! Many people enjoy hearing the truth on April Fool’s Day. Yes, say something your audience will likely wonder if it’s true. For instance, in 2015, BMW announced that they’ll be giving the first customer to come to their showroom a brand new BMW car. Tianna couldn’t believe her eyes when a brand new BMW car was given to her. The campaign was true and not a prank.
Never create a campaign on April Fool’s day because others are doing it! You should if you are pretty sure it will work for you. To maximize the effectiveness of any marketing campaign, be different, experiment with subject lines, and use humor.