Do you know that telegraph.co.uk gets how many percentages of its total traffic from social sites? Well, you will be surprised to know that. According to Julian Sambles, Head of Audience Development, “Telegraph.co.uk receives 8 per cent of its traffic from sites like Digg, Reddit, Delicious and Stumbleupon.”
This figure is a lot higher than anyone has ever thought of. It helps us understand why Telegraph is now the most popular newspaper site in the UK.
Nearly 75,000 Visitors Daily
It is true that Telegraph.co.uk got 75,000 unique visitors per day from social sites in March 2021. The total traffic the site got in that month was 28 million. So the 8 per cent of it becomes 75,000.
On asking some questions, Julia told me the figure in response.
Further, he gave me an insight into how much traffic the search engine optimization has driven to the site. He said that the main source of traffic is still search engines – where site almost receives 300,000 unique visitors each day.
How Telegraph Engages with Social Sites?
The 8% of the traffic shows that Telegraph knows how to engage on social sites and drives traffic. It also highlights that.
- How social sites can be an important source for boosting the traffic for your site
- How Telegraph has successfully engaged with the sites like Digg widget and Twitterfall box.
Telegraph’s Key to Generate Massive Traffic
On further discussion with Julian, he told me, “At Telegraph, we publish different kinds of content covering a wide range of subjects and topics including new events, films and hotel reviews. We publish almost 500 articles each day.”
Moreover, he proceeded as “You can find all these articles by visiting our site but relying on this will limit the audience for our site. By figuring out ways how we can redistribute our content and make it more accessible in the digital world, we can and have boosted the audience that reads our unique and engaging content.”
Strategy Telegraph has used
Social websites like Digg, Reddit, and Fark give users the option to choose and identify what they want to see.
“So what we have done is to add a sharing button ‘Share This‘ to each article. This button allows users to share any article to their stories on these social sites. By doing so, users can add their headlines and comments on the article so that they can convey their point of view to get across. In addition, by keeping on adding high quality, rich content, our readers enjoy reading and engaging with the content.”
That’s all you need to grow any website on social media channels.
Tip to Get Constant Engagement
He added by saying that “We have successfully interacted with these social sites and keep on adding tools and services that make our readers engaged and enjoy our content whenever we bring changes to the site.”
“Related to SEO, we keep in consideration the design and build of the site by adding social media functionality and tools. Moreover, we support our readers to engage with our content.”
And I think that’s the key behind the continuous engagement of readers with Telegraph.
Moreover, Julian further described that “We are open to suggestions at Telegraph and try to keep in contact with social networks directly. By working with them on building products and services, we try to build an audience by engaging with their members. An example of this is shown in the Digg widget incorporated in our website’s How About That section.
Such great and practical tips Julian suggested, which you can also use to get more engagement from these social channels and boost an extra audience and revenue from there.
While this doesn’t mean to stick with old digital marketing trends, but to further evolve with the digital advancement and be adaptable to any change. This is how you can get more reach and convey your message across a wider audience. I hope these tips will surely help you!
Special Thanks to Julian
In the end, I would like to thank Julian for taking his time out for answering my questions, which might be somehow silly, but thanks to his patience, he calmly replied to all.