Organic search is integral for growing your website, with over 50% of your website traffic coming from search engines. But your website cannot expand until it shows up in the search results. Therefore, getting your website indexed by Google matters.
Check if your site is indexed.
To know whether your website is already indexed by Google or not, you have to go to Google.com. After that, enter your website name, like “site:example.com.” If you see zero results, then your website is not indexed. So, how can you get it indexed?
1) Optimize Robot.txt files
Robot.txt is a type of file that signals Google that it should not crawl a web page. Ensure that, at all times, your page is crawlable without these files. People use this file to prioritize other web pages and keep the crawler off during traffic peak hours.
2) Ensure all your SEO tags are clean
Having SEO tags is another way to get crawlers on your website. Check if your website has “no index meta tags,” and if it does, remove them. Also, check for X-robots-tag through Google Search Console and remove them since they prevent crawlers.
Look out for Canonical tags as well. These tags tell the search engine if a similar page is preferred. And if it does not have a canonical tag, Google will index that page only. For more insights, use Google’s URL inspection tool.
3) Focus on High-quality content
Creating good quality content is essential for ranking and indexing. To make sure that your website performs well, remove the underperforming pages. It will allow the Google crawlers to focus on valuable content, which will help you rank.
Each page should add value without any repetition. Plagiarized and duplicated content is a big red flag for Google. Make website content unique and useful to increase the chances of indexing.
The two reasons that your website is not indexed are either a technical issue or low-quality content. Technical problems are far more common and need to be addressed quickly. Getting your content indexed is only one part of the ranking. Google SEO is still vital to get an organic stream of traffic.