Google’s Matt Cutts says that the search engine has taken action to improve search results for people searching in the UK. In an update to his original blog post on the subject from last August he says:
Google UK Serps
In the last few weeks, engineers have launched more changes that should do better at returning (for example) UK websites for searches done in the UK.
If you still see mismatches (e.g. searches in the UK returning sites from Australia or wherever), feel free to leave a comment with the search query and the mismatched domains that you see.
See examples of the previous problems – where irrelevant sites from non-UK countries were turning up for searches that were clearly looking for local information – in this blog post and this one. These issues followed earlier problems with US maps showing up for UK sites (see here and here).
Despite Matt’s claim, I’m still seeing some sites with prices in dollars for my search on “replace suspension cost”.
Although a search for used car document check is now much, much better with mostly UK results (plus one Brazilian one) in the top 10 – I had previously described this search as being like the league of nations.
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