Most marketers don’t consider Bing a lucrative channel, despite being the second most used search engine. The focus is on Google, since billions of people use it to browse the internet. But Bing is a growing market waiting to be explored. Its users have grown 41% since 2019.
Targeting Bing can be beneficial for your website, and here is what you can do to rank your content:
1) Keywords in content
Bing heavily relies on exact keywords in the content. It is integral since they are needed to inform search engines about relevancy. While Google relies on synonyms, Bing only focuses on specific keyword use.
However, you should use them naturally in your content and sprinkle them throughout the blog. Meta keywords and alt tags can significantly boost your Bing search engine ranking.
2) Write engaging content
Creating unique and high-quality content is a bonus when it comes to Bing. The search engine focuses on three metrics; Authority, Utility, and Presentations. Moreover, you can also create a good user experience using pictures, videos, and graphs.
3) Strong backlinks
Backlinks perform an integral role in ranking your content. Even a few quality backlinks can be enough to make that happen. With Bing, quality matters compared to the quantity of the links. Focus on getting links from high-quality blogs and creating original content.
Two types of links that Bing prefers the most are organic and connections from old domains. Trusted websites like .edu, .org, and .gov links perform better. Meanwhile, older domains are a sign of trust
4) Use social media
Sharing content on social media is a core strategy to rank on Bing. If your content is widely shared, it perceives it as a positive signal. Google does not take social sharing into account when ranking. But Bing has confirmed that shared content helps establish a website better.
5) Mobile-friendly website
After Google announced its mobile-first indexing in 2018, it acknowledged the dominance of mobile browsing. Following the news from Google, Bing was quick to focus on mobile optimization as well.
Since then, mobile-friendly content became a major ranking factor for Bing. Like Google, it looks for page readability, content spacing, and proper page fitting.
6) Use Bing webmaster tool
Submitting your website to the webmaster tools allows insight into its functionality. It also tells you the number of clicks, bounce rate, page indexed, and crawled. You can easily set up a free account and submit your website.
Once you are in, you can run your website through many diagnostic tests. It includes SEO and keywords reports, and you can even ask the Bing bot not to crawl your site in peak hours. The tool can be a massive help for ranking on Bing.
Google overshadows Bing when it comes to search engines. But underestimating its presence is a big mistake. With a unique algorithm and growing users, Bing continues to exist as one of the powerful search engines available.