Following on from yesterday’s #cashgordon debacle, the site is now live again. I thought I’d offer some SEO tips as they seem to be floundering about the place …
1 You’re not very high up in Google …
If you search for Cash Gordon, once you plough past the news and tweets, there’s not much sign of the site. The Guardian has two results, then the Register, Policital Scrapbook and then, finally (just above my post from yesterday) is the site. Well, it is new I suppose, but maybe try linking to it from some sites you already control?
2 You look stupid in Google
One problem is that you need to sort out your HTML title and meta description. The former is “Cash Gordon” and the latter is missing, hence we see this result:
Cash Gordon in Google
If you set a meta description, you’ll be able to control the long snippet of text to make it more meaningful. At the moment Google has selected some text and it trails off without a point.
I’d also think of a better HTML title. Maybe something with “Gordon Brown” in it, so that it’s (a) clear what the site is about and (b) you might get it to rank for Gordon Brown’s name that way.
3 Fix the duplicate pages
You have various versions of the home page. You can reach it at http://cash-gordon.com/ and http://www.cash-gordon.com/ and http://cash-gordon.com/index.php and http://www.cash-gordon.com/index.php – people will be confused over where to link to, and also some of those URLs don’t work properly (the tweet box is broken).
iFrames aren’t great. They are not very accessible and search engines don’t index the content. Also, you are iFraming the Times website (well, you’re trying to but your iFrame is broken) which, if you were doing it right, would be against the Times T&Cs.
#cashgordon: Cap and trade
5 Fix your HTML
I don’t want to get into a debate about whether valid HTML is an SEO ranking factor. But you have lots of broken HTML, which won’t help your users if nothing else. Your <a> tags aren’t closed, so links aren’t working properly.
6 Broken pages
You have lots of non-existent pages. Clicking “read more” (not great anchor text by the way) takes you to pages that don’t exist.
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