Recently a piece of news was circulating that Thelondonpaper will shut down soon. After going through a heavy, pre-tax loss of £12.9 million on £14.1 million in revenue during the last year, Thelondonpaper is not able to take it anymore!
The Reason of the Demise
Having such a huge press publication going into blackout is not something that occurs overnight. Speculations have suggested that the demise was simply because their SEO approach wasn’t that productive. With that said, many of their articles couldn’t get into the system and gather a crowd.
How is SEO to be Blamed?
Many visitors of this news publication have claimed that the lack of meta description on the top of the page was the most common mistake. However, Google’s rank is not something that might get affected by your meta description. But the number of clicks is what might get affected by it.
As a result, Google might not know what to display in search results, and here the guessing game would start.
Working on meta descriptions might be the best solution. This will help to gather more traffic to their website. Also, they should have invested in some advertisements that they rarely worked on.