An Online Magazine is a digital journal covering current affairs, interests or specific subjects. It is difficult to grab the audience in this era of competition, where every next blogger is covering almost every topic.
Difficult! But not impossible. Here is a list of the top 10 secrets that will help you to build a successful Online Magazine and beat your competitors.
The first and foremost concern when it comes to building a successful online Magazine is its “Content”. You must make a content strategy for your site. You should know what will be the main topics to attract the advertisers and readers.
The readers enjoy the professional quality and consistency throughout the flow of content. So, it is advisable to hire well-trained and skilful journalists or writers to grasp maximum visitors to your website. A unique, well-written and value-added content leads more traffic to your page.
Search Engine Optimized Content
The main source to drive traffic to Online Magazine is through search engines such as Google, Bing, Yahoo, etc. Therefore, the content of your digital publication should be optimized.
Hire journalists and writers that have extensive knowledge about SEO rules. Apart from this, tag the headings and body content properly. Connect the RSS feed to news services and social media platforms, including Facebook, Twitter and more.
To beat your competitors, you must work in multiple niches. Try to cover everyday news, jobs, property and sports news, classified and other hot topics on national websites. You can drag your readers’ attention towards entertainment, arts, and talents as well.
When you work on multiple niches, visitors will get more information on your site. Ultimately, they will become your permanent readers. It is a great way to engage more audience with different interests in our Online Magazine.
Work with Advertisers
One major section of a printed magazine is about displaying the advertisements. Similarly, you can display advertisements on the website and earn through a pay-per-click policy. Google AdSense, Amazon, and eBay are great platforms to earn commissions through your website. No doubt, people earn a great amount of money from these platforms.
Get Viral through Social Media
For a successful online business, it is mandatory to have a presence on social media platforms. There are high chances that your content will get viral success, and that’s how you can drive traffic to your magazine.
Professional profiles on Twitter, Facebook, Instagram and YouTube Channel help you to recognize as a brand.
Think Out of the Box
Why should the audience come to your Online Journal, Newspaper or Magazine? What’s the unique thing you have for them?
Try to bring out something new and exciting to grasp the readers. The value-added content, different content strategy and covering trending topics will definitely make your magazine a hit one. Hire dedicated journalists that try to find out unique news for their audience.
Moreover, thinking out of the box or offering a unique perspective to any topic or scenario is what people love the most and of course, react to. This is one of the great techniques you can use to give your magazine a traffic boost.
Beware of the third parties that can use your high-quality content without your permission. To protect your website from Google penalties, you must check your content Copyright Violation on specialized software such as Copyscape. Apart from this, apply for the retrospective license if the rival doesn’t respect the rule.
Sharing and Back-Linking
Your Magazine content should reach the maximum audience. In order to achieve this goal, you should try to get referred by other authentic websites such as BBC, Newsnight, Richard & Judy, MTV and more. People used the techniques of Guest posting, blogging and more to build the trust of the audience.
Apart from this, sharing on social media platforms is another great way to drive the audience to your magazine. Embed your website with different websites to be recognized around the world.
The technique also helps in achieving higher domain authority (DR), which is something that Google respects the most. Also, higher DR helps when it comes to ranking on a competitive topic, keyword or niche.
Engage Your Audience
Mostly Magazines are about the consistent reading content for the audience. They explore informative articles, current affairs and Jobs. You can engage the audience by allowing them to Like, Share and comment.
You can ask about their point of view on hot topics in the town. Expert says that discussion on websites brings more audience than static content.
- . Brand Awareness
To make people aware of your magazine, you should adopt online advertisement techniques to be recognized by more readers. You can run ad campaigns, send email invitations, and other techniques to get noticed by offline readers as well.
Brand Awareness is crucial to lead in the market with a new audience every day. Make sure that your magazine contains the latest information on a daily basis.
Building a successful online Magazine requires dedicated journalists, professional writers, quality content and of course, consistency – the more consistent you will be, the more audience you can have. Apart from building loyal online readers and advertisers, you must access offline audiences through ad campaigns on Google, Social Media Channels like Facebook, Instagram, YouTube, Twitter, Reddit, etc. and other platforms.