The Telegraph, formerly Telegraph.co.uk, has changed its name and some of the features on its website. Now, it is easier to navigate and offers a better reading experience to its users.
The name change is important because only the Guardian (Guardian.co.uk) and the Express (Express.co.uk) use their URLs as their masthead. While the other leading UK newspapers, including The Times, Mail, Sun, and Mirror use their names as their URLs and logos. And now, Telegraph.co.uk has transformed into “The Telegraph”.
Nevertheless, the name isn’t the only change. A few subtle updates are also there and well-noticed by the loyal audience. According to the Telegraph’s press release, the changes were intended to:
“Harmonise our look across all print, web and mobile and apps platforms; a better showcase of our outstanding multimedia content; and highlight the depth of our coverage across the site.”
Let’s examine a few crucial changes in detail.
The colour-coded navigation: It adds a little tint of colour to the website, such as the sports section gets a green, finance gets a red hue and so on.
Serif Font: This particular font has a nice professional and classic aura. Compared to the previous one, it doesn’t appear bulky or crowded. Certainly, the print style has been modified as well.
Image/Gallery Section: The homepage features a new image/video gallery section. It’s a bit far down, but it is easier to view larger photos there.
Sharing Options: To the very right of the stories, a section promotes sharing and lists relevant topics. It’s very similar to the Guardian’s.
Additionally, “The Telegraph” includes some visual ads for interactive tools in that column.
Interlinking: Access to a wide array of archives is provided through connectivity. Thus, the content appears cohesive with better blog integration.
More images: Now, the homepage displays more images than before. It is aesthetically pleasing and integral to the content’s better presentation.
Overall, there isn’t any massive change on the website. It’s all for the better, though. The visitors simply loved it and expressed their approval through social sites such as Twitter. Nothing could be better than that!