Silver fish hand catch: the domain’s gone already

Having enjoyed the genius that is the Old Spice social media / YouTube campaign, I idly wondered how quickly someone would grab the silverfishhandcatch.com domain – apparently very quickly.

The link to the video below was tweeted by @oldspice at about 8am UK time. Silverfishhandcatch.com was registered at 7.30am – so about 2.30pm UK time, or a mere 6.5 hours later.

And here’s what on earth I’m on about – read this, which is an explanation, and then this, which analyses its popularity.

Silver fish hand catch, as Isaiah Mustafa would say at this point.

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