Years ago, moving door to door, placing an advert on newspapers and billboards, contacting media; the television station and radio stations were the traditional means by which a seller can reach out to consumers to communicate values. Many methods have been devised to reach out to end-users in this modern age such that manufacturers focus on working backward; identifying signals rather than market noise to satisfy customers needs, making customers the grand focus of production rather than what manufacturers can be able to produce which of course may not have large users’ reception – most companies who understood this method does not spend a dime on an advert but use the advert money in improving the quality of the goods for the consumers. While this new method of marketing is an ideal marketing strategy for large corporate organizations, the importance of digital marketing cannot be sidelined. There’s increasing use of digital marketing made possible by the invention of electronic devices.
Being internet-based marketing, anyone with internet service and an electronic device is a potential customer. According to the stat, average UK citizens of the age of 25 spend 5% of their entire lives on Facebook forming a strong opinion that people often live in the world of the internet more than in the physical world. Factoring this phenomenon, to target the prospective customers on the internet by the use of ads, will no doubt add to the growth of a business customer base and improve the overall product sale and service delivery.
However, exploiting digital marketing to a business advantage comes with greater responsibility of mastering the needs of customers and gravitating towards ensuring that the ads communicate such needs. Apart from that, it takes an understanding of analytics to tailor such needs to the right prospective customers or clients who want the product or service.
Suggestively, anyone can leverage the use of Keyword Trees to write an ad or direct users of search engines to their business website. The use of Search Engine Optimization (SEO) can also provide a useful tool in managing and promoting the content of the business websites enabling a high influx of prospective customers or users who may be interested in the products or services of the business. Consequently, some businesses hire SEO experts that ensure that results from search engines are relevant, create a better user experience, and grow website traffic which inadvertently creates products and services awareness when the needs arise to reach large internet users to sell their products.
Inclusively, social media offers a huge advantage and clear-cut enterprising market reach for business owners both for big corporate bodies and Small and Medium Enterprises (SME). Business owners can create social media accounts to increase brand awareness, reach out to customers and boost sales. Some social media allows ads, with it, a business owner can customize their adverts and improve their general market reach. Also, social media can have a front impact on the global reach of a business organization that wants to expand its market.
Digital marketing can be summarily said to offer more value than the cost it takes compared with traditional marketing. With a little amount of money and skills, a business owner can have high leverage of the services that can be offered by digital marketing to a business to profit his business.
