Millions of visitors access several UK newspaper sites for breaking news. How much do these visitors stick to these websites? You will get a comprehensive insight into real data. In this post, we explored only data from leading websites, helping you draw the right inference.
Insight Into The Stickiness Of Visitors To UK Newspaper Sites
According to data from Alexa, on average, visitors to UK newspaper websites look at an average of 2.5 pages each day. However, 62.8% of website users look at just a single page. Now let us get a close look at the data. When it comes to daily page views per user and bounce rates:
- The Sun gets 4 pages and a bounce rate of 48.5%
- The guardian comes closer with 3.1 pages and a bounce rate of 59.2%
- Telegraph comes next with 2.9 pages and a bounce rate of 65.2%
- For visitors looking at the Daily Mail site, they look at 2.4 pages and a bounce rate of 60.7%
The figures above are three months’ averages for each UK newspaper site. What do these stats show? Let’s find out!
How Page Views And Bounce Rates Affect Stickiness
The figure above highlighted both the daily page views per user and bounce rates. Aside from the daily page views, bounce rate is another metric for measuring stickiness. Of course, bounce rate doesn’t correlate exactly with page views. Why? A user might visit more than two pages on your web and still leave you with a high bounce rate. A user might also spend much time on a page and still leave you with a bounce rate. What determines your bounce rate is how much a user is interacting with a page they are viewing. If they interact with a page by clicking an inbound link, they are reducing the bounce rate and, at the same time, increasing their sticky time.
What Makes A Website Sticky?
- Content- Content is the main driver of a sticky site. Content on the website must be diverse and engaging. Content published must be informative and offer value.
- Customization- Sticky websites offer a personal experience for visitors. Web owners must have an excellent grasp of their buyer personas and tailor content to meet that person’s interests and needs.
- Community- A sticky website holds a certain appeal as it offers a sense of community to its visitor or is connected to a community. Sharing buttons compels visitors to connect on varying social media platforms and share content from the web. Allowing comments is a great boost too!
Final Thoughts
A sticky website entices visitors. It lets them stay longer than the expected time. To have a sticky website, your site must have the three vital qualities highlighted. These are qualities the top five UK newspapers on the table possess. Take a clue from this website to see what you can do to make your website more sticky!
