Local search engine optimization (SEO) is a type of SEO that focuses on boosting a company’s ranking in local search results. Half of all Google searches are for local information, therefore optimizing your business for local search is critical.
Searches using qualifiers like “near me” or “in Pittsburgh” are common in local search results. Google is also capable of determining whether a search query is geographically restricted. When someone searches for “pizza businesses,” for example, Google deduces that the searcher is seeking pizza shops around them. The search engine will then provide relevant results aligned with the region or local area.
As the way people use search engines changes, local SEO is now becoming increasingly crucial. Since the 2010s, there seems to be continuous growth in queries that include “near me” and are conducted on mobile devices, and this trend does not appear to be slowing down anytime soon. With increasing searches taking place on mobile devices, people are less likely to want to go to a website to get general details.
Using local SEO, the user can see these attributes directly on the results page thanks to local SEO;
- The company name
- Contact details
- Hours to the location
- Reviews, and more.
Google Local SEO
So, if this information to go by, Google’s local SEO will be important to businesses in various ways.
- Superb positioning of the business in the customer’s’ eyes.
- A bigger influence on the customers’ buying decisions as they see local businesses quicker.
- This will allow the local businesses to showcase the consumer reviews and ratings.
There you have it; Google’s Local SEO will be a necessity if you want to achieve search engine visibility in the next few years. With a locally optimized business, you will only stand to see more benefits. Take advantage of Google’s new SEO layout and stay committed to its implementation.