Most people have heard of Google Keyword Planner, which was one of the first and most widely used tools for keyword research. Google Keyword Planner has been used by every SEO professional in the past. However, currently, a lot of SEO specialists choose to use different keyword research tools. If you’d like to know why this is the case and how best to use the Google Keyword Planner in 2021, keep reading!
Google Keyword Planner?
Well, I suppose most of it is obvious from the name. Google Keyword Planner is a research tool for Google’s own advertising network, Google Ads, rather than for SEO. Google Keyword Planner was never intended to be an SEO tool, and it never will be. Google Keyword Planner’s main aim is to assist advertisers in creating, optimizing, and determining the focus of their advertising campaigns.
It was arguably the only proper tool for keyword research back in the day, and it quickly became a frequently utilized tool for SEOs all around the world. However, as you are probably aware, Google’s purpose has never been to assist SEOs in their field.
Does Google Keyword Planner Cost Anything?
Anyone can use the Google Keyword Planner for free. However, compared to non-advertisers, only users who pay and conduct ad campaigns through Google Ads receive the most complete data. Because it’s been tweaked to give up as little information as possible, getting relevant data from Google Keyword Planner has gotten increasingly difficult over time.
Why should You Use Google Keyword Planner?
One of the most appealing features of Keyword Planner is that it is completely free to use. However, when you try to use it, you are prompted to create a Google Ads campaign first. Setting up a campaign shouldn’t be difficult if you plan to use Keyword Planner for your paid search advertisements; however, even if you don’t plan to use it for ads, Google still requires you to do so.
There are a few simple ways to get around the need to create a campaign promptly, but let’s pretend you’re using Keyword Planner for sponsored advertisements because that’s what it’s for. You have two alternatives for getting started once you have access to the keyword planner:
- “Get Search Volume and Forecasts”
- “Find Keywords”
Find keywords lets you enter keyword ideas and find related keywords that can help you attract individuals who are interested in your products or services. Get search volume and forecasts show you the search volume, historical data, and future performance forecasts for your targeted terms.
This tool is also useful for analyzing the keyword tactics of your competitors. You may spy on your competition and grab keywords that they use frequently on their site if you enter a URL instead of a keyword or phrase. To see all the keywords that are targeted on that website, simply switch to start with a website and paste in the URL.
There are no keyword suggestions in the search volume and projections option. Instead, it displays the number of hits and impressions you might expect if you use Google Ads to run an ad for your chosen keywords. The expected costs, click-through rate, and cost-per-click are also displayed.
If you have a big list of terms and want to see how popular they are, this tool is really useful. It does not, however, provide keyword suggestions.