Deep linking is a flexible technique for increasing important metrics like retention and engagement. Deep links optimize the user journey by allowing users to go from the web to the app (and back again), making the procedure as simple as possible. However, deep linking has become more of an issue with sites not allowing links that link to any other page than the homepage. But how would you know that sites do not permit this?
Surprisingly, many websites (particularly major ones) explicitly forbid such linking in their TOS and do not permit others to link to any page other than the main page. The majority of pages have deep links, which means that a single line in the TOS can block linkers from accessing a whole website.
Furthermore, many other websites (again, under their TOS) appear to consider linking to be a privilege and expressly allow users to link to their site, frequently with conditions such as non-commercial use only or claiming to reserve the right to ask you to delete such connections to our site for any reason.
Does Deep Linking Have Benefits?
Yes, there are benefits and here are some of them.
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User Experience is Streamlined:
With a single click, you can drive them to the app you want them to use, provided that you’ve mastered deep linking. Unlike in other cases, there are no indications, multiple estimated paths, or dissatisfied customers who are forced to find an item on their own in this situation. A direct link to your app is the same as a deep link in an email.
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Reduced Friction
Deep linking is by far the most effective method of decreasing friction. When a user clicks on a deep link, they are directed to a specific in-app location. There’s nothing more frustrating than figuring out how your customers browse through sites, phases, or catalogs so that you can better target your marketing efforts.
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Improving Attribution
It is possible to boost interaction by using deep links, but it is also possible to track the source of such sales. Your acquisition expenses will be reduced because users will be routed to the correct in-app destination in a single step (with an accurate way of knowing where the engagement can be attributed.)
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Better Conversions
Additionally, deep links have a greater conversion rate than any other sort of link, which is why they are becoming increasingly popular. You should expect to see an increase in retention and conversion rates with deep links. In order to convert the majority of mobile clients who prefer to complete their transactions within an app, you can employ deep links.
Deep links can be used to great advantage, but they can also be misused. It is always worth becoming familiar with the best practices before starting the venture. Some sites block deep linking and becoming familiar with their Terms and Conditions is also as important as is learning the art of deep linking.
