A content strategist can make or break your inbound efforts.
But since this job title is relatively new on the scene, it can be easy to underestimate how much goes into doing it well.
Creating an effective content strategy that balances a company’s objectives and customers’ needs is both art and science.
Here are some aspects of the role that you should consider to hire the right person to weave magic with your content.
A blend of creativity and analytic chops
Since content that isn’t very interesting doesn’t work, a good content strategist should have the ability to make the content easy to read and worth sharing.
And that requires creativity and an urge to keep experimenting till the right outcome is achieved.
On the analytical side, the person must work with people across functions and solve problems logically after gathering information from multiple sources.
Strong communication skills
Collaborating with cross-functional teams is essential to a content strategist’s daily routine.
And that comes with excellence in communication.
Furthermore, the role demands the ability to tell stories that inspire readers and invoke positive emotions in them.
Great content strategists wear many hats.
They are simultaneously a project manager, a finance whiz, a researcher, and a master planner.
This is the way such people can multitask seamlessly.
Big picture thinking mixed with attention-to-detail
This is a combo that has to be in the blood of content strategists.
They have to go deep and look at the nitty-gritty and finer details of every aspect of each content project.
But they have to do so while never losing sight of the big picture and must keep their eye on the long-term prize they’re chasing.
Such a combination is rare, which is why the role has so much value in the modern marketing world.
So there you have it.
If you’re a content strategist yourself, do you think you can improve in one or more of these areas?
And if you’re planning to hire one, will you pay attention to all these skills in making your choice?