Want to build more backlinks to your business site? Stick around! This article highlights strategies business sites can adopt to improve their reputation and online presence. These four tactics will help your business generate organic traffic and visibility.
Four Ways To Build Links For Your Business
- Content That Bursts With Value
Entrepreneurs and marketers strongly believe that this is the best way to get quality backlinks. Publish valuable content on your business website. Recent research shows that websites with blogs gain 97% more backlinks. People are interested in learning more about professional industries.
It’s not only about what you sell; your audience wants to learn more. While your blog post allows you to re-engage with your visitors, it is also an opportunity to create link-worthy content. To ensure that your content gets you backlinks, include stat sheets and guides. As a result, when another business writes an article, they might link back to your website.
- Seek Engagement Opportunities
By seeking engagement opportunities, you can get rewarded with more backlinks. For example, some sites feature a questionnaire-style format. This format gives the audience opportunities to ask questions, and members can contribute. Quora and Reddit are two famous websites that do that. Create an account and pick a category. Once you do, it’s your turn to shine! A
lso, check for questions you can provide an answer to in detail. While answering, you can include a link back to your blog for more information. Your goal: Make the community accept your answer. If they do, you will get your link floating where you have your target audience.
- Look Out For Niche-Specific Influencers
You can get backlinks with influencers and other internet personalities that engage with their followers. Subscribers often trust influencers, a good form of social proof. If a celebrity speaks well of your product, you might experience an influx of new users. Therefore, connect with people that communicate with your target audience. Reach out to several influencers in your niche across several social media channels. The best websites are Twitter, Facebook, YouTube, and Instagram. On Instagram, over 130 million people click on posts from influencers.
- Find & Fix Broken Links
Since many people in your industries have been producing content for many years – even decades – some posts can become outdated. Sometimes, businesses might rebrand or shut down. In addition, the publication cited would have been removed. Search for broken links on these websites and suggest replacing the broken links with one of your company’s resources. And once again, only high-quality can convince those in charge of fixing links to do that.
There are times you’d have the opportunity to create new content to replace an off-site broken link. Before you do, be sure to consider your audience’s goals and pain points. Be sure that your readers will find value in the piece.
Final Thoughts
All these strategies will help you build more backlinks to your business website. Happily, link building tends to have snowball effects. Your business might start with zero links at first, but over time you will start seeing people linking back to your website after you start to gain traction in your niche.
