Many writers develop a strategy of reposting various content from various social media platforms like Facebook and LinkedIn. Most of them haven’t stopped to see if this move will somehow affect their SEO ranking negatively. So if you’re in this category and you’re wondering how duplicating content can help you win or lose, continue reading as I take you through winning at SEO with duplicate contents.
Content Duplication: All You Need to Know
Simply say this is when content doesn’t have any uniqueness. In other words, it is when content has so many similarities or copies all over the internet. For instance, if you have content you intend to advertise, and you’re all over the internet promoting it on various platforms, this is also content duplication. It is only a content duplicate when you choose not to make any significant changes to the content before placing it on any platform on the internet.
How Google Handles Duplicate Content
When these various contents that are identical turn up on the internet, Google goes through all similar contents and decides to rank the one with the most authentic tone higher than the rest. There are a lot of SEO ranking rules that Google utilizes when it comes to ranking websites. However, Google creates an avenue that ensures that credit is given to whom it is due, and in this case, it is the original content creator. Those who steal the exact copy of someone else’s content frequently will face a penalty from Google that will affect their SEO ranking. However, it’s a whole different story for those who use other people’s content to create something different for themselves.
Looking at Duplicate Contents From Googles Perspective
Even if you make changes to another person’s content, it’s still up to Google to make a choice that they feel will be the best choice for users. However, Google recommends accepting duplicate content when credit is given back to the original content creator. It means that when you duplicate content and post it on your webpage, it is vital to give credit to the original creator by adding that redirect user to the original content.
The Impact of Duplicate Contents
Duplicating content might be done with good reasons in mind; however, there are some red flags that you must try to look out for. One of the significant downsides is that Google stops ranking your website, which might not be best for your business. The only means to winning at SEO with duplicate content is to make sure that the duplicate content is rewritten to appear unique and different from the original.
Converting Duplicate Contents to a Unique Content
The best way to win with duplicate content is to make it appear unique, which automatically makes it different from the original content. Using the original creator’s idea, you can create duplicate content in your own words using your terms and your product. It will bring out the uniqueness of the content that will possibly make it stand out in SEO ranking.
Final Thoughts
Content Duplicate is not all that bad as commonly propagated by most individuals. It all depends on how it is being used. You can still make the best of your duplicate content if your choose to make the necessary changes to the original content
