There are some little tricky titles always above some newspaper titles. People in the newspaper industry understand that different people just read the headlines. So, in a bid to make you spend more time or catch your attention, they insert misleading titles.
However, this is a needed skill and needs a special kind of creative mind to execute. The real trick is getting you to read the title twice. They employ a word that catches the eye or uses alliteration or ambiguous words. This method causes conflicts in some areas, and it causes people to jump to a quick conclusion even without reading the article.
The average individual has an attention span of 7 seconds. If you do not find something interesting about it, your attention moves on swiftly to something else. We read the headlines of news mostly because we just want to skim through in minutes. Some individuals think that tricky titles create paparazzi like the regular advert you find in the mall.
Tricky Titles exist online, camouflaged as clickbait. The online reaction is quite different from what we get from regular news. You might think that it is okay online. Still, internet surfers who want news daily would never come back once they discover this horrible technique of yours. The strategy would work at first. It would give the impression that it is working, but it will only be a waste of time. If an online newspaper aims to just get clicks or click-through rates with tricky headlines. They would achieve their aim at first, but people would later recognize their schemes and wouldn’t give them the attention they deserve. Aren’t you just hating? No.
Do you know how everyone ignores those pop-up adverts whenever they come up? Yes. Online would ignore click-baits that same way. Clickbait is only a form of desperation to get your news out there, and once people see through that, it is all over. You lose your readers, your audience, and money too. The truth is that it is very hard to convert people to buy a product through adverts once they have been tricked once. A tricky title is a form of deceit, and no one would want to fall for it more than once. Online newspapers can actually get readers if they say it the way it is without any form of trickery.