For years, Newspapers on Twitter have organically amassed large followers. But recently, the growth has been slow and is hitting a steady decline. In this blog post, we’ve taken you through the stats. Also, to better understand how to make the Twitter algorithm work for your brand, we’ve highlighted five invaluable tips worth knowing.
Stats Detailing The Slow Growth Of Newspaper Twitter Accounts
Today, the national Uk newspaper continues to grow. However, the rate keeps getting slower and slower. From July to August, the growth was 17%. The growth from August to September stays the same. However, the growth declined to 13.1% from September to October. The growth further declined to 8.3%. These accounts had 1,801,044 followers on the 2nd of November. On December 2nd, they gained 118,726 followers, making it 1,919,770 followers. While this signals an increase, the growth has declined compared to the data from previous months. The 118,726 was for a single newspaper account – @guardiantech. That pretty much detailed how slow the Newspaper Twitter account has been.
What can be attributed to this slow increase? It all boils down to understanding how the Twitter algorithm works. Let’s quickly walk you through that and see how brands can reach and boost amplification signals to the algorithm.
Working With The Twitter Algorithm
- Boost Visibility And Grow Engagement
Handlers of Twitter accounts shouldn’t be content with just hitting the publish button. Tweeting regularly and consistently is required. However, creatively engaging with the audience is a key to attracting more followers.
- Tweeting At The Right Time
Tweeting during peak engagement hours is a drive to attract more followers. In recent research, Hootsuite maintained that the best time for posting during Mondays and Thursdays is 8 A.M. For brands with followers in several time zones, post content throughout the day.
- Get Creative With Tags
With hashtags, Twitter accounts can gain traction. Hence, hashtags must be used purposefully and creatively. Take advantage of trending keywords and topics and creatively use them in your posts for breaking news. Nevertheless, don’t overdo it!
- Don’t Ignore GiFs, Photos, and Videos
People engage more with media files on twitter than just plain text unless the post is creative and engaging. Tweets with GIFs, photos, and videos get more attention. Within 18 months, there was a whopping 95% increase in video consumption on Twitter.
- Utilize Insights From Twitter Analytics
There are no one-size-fits-all solutions when it comes to the Twitter algorithm. Therefore, get acquainted with Twitter Analytics to track what style works for your specific content and what doesn’t work. With this insight, you can tailor the tips mentioned accordingly or learn better ways to attract more followers.
If Newspaper brands on Twitter work to understand the Twitter algorithm more, we can expect a consistent increase in growth in the coming months. Do you own a Twitter account? Work at implementing these tips and track your stats for two months. Analyze the result and stick with what works best.