So I’ve been using the google keyword tool. It used to show you relative weightings of search terms – you could see that people searched for ‘tyres’ twice as much as they did for ‘car tyres’, that sort of thing.Â
Recently, Google added exact numbers – showing exactly how many people searched for each term (3,350,000 a month for tyres, 1,500,000 a month for car tyres as you ask.)
How exact is ‘exact’?
Anyway, I downloaded some of the data. And I pretty soon noticed that the approximate search volumes are always certain fixed numbers, no doubt carefully chosen to look random. For instance, the following always turn up: 49500, 33100, 22200, 18100, 14800, 12100, 9900, 8100, 6600.
Have you had any numbers near those ones that aren’t these ones? It’s no surprise that Google rounds the numbers up Â to the nearest hundred or thousand. But why then try to hide that by rounding anything near 10,000 to 9,900? Or anything near 18,000 to 18,100?
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