Google frowns on keyword stuffing – the practice of loading lots of words you want to rank for in places like your HTML title. (The HTML title isn’t visible on the page – but it’s what Google shows in its results for each page. Hence Google’s objections to people trying to manipulate it). Actually, it doesn’t just frown on it, it gets quite cross about it:
“Keyword stuffing” refers to the practice of loading a webpage with keywords in an attempt to manipulate a site’s ranking in Google’s search results. Filling pages with keywords results in a negative user experience, and can harm your site’s ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.
To fix this problem, review your site for misused keywords. Typically, these will be lists or paragraphs of keywords, often randomly repeated.
Channel 4 in Google’s results
Now let us look at the title tag of Channel 4’s Big Brother page:
<title>Home – Big Brother – Channel4.com – Big Brother, bigbrother, BB, BB11, 4oD, Live Stream, Live Streaming, Live Feed, Channel 4, Channel4, C4, housemates, house, Ben, Caoimhe, Corin, David, Govan, Ife, John James, Josie, Mario, Nathan, Rachael, Shabby, Steve, Sunshine<title>
Erm, could they try to fit any more words in there?!
Anyway, just because it works for them, I wouldn’t recommend trying it yourself …
Update: As @rishil points out, they may well have just mangled the code that generates their keywords and Title tags rather than doing it on purpose.
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